Compared to other car insurance providers in India, Acko is advertising extensively in newspapers
Specifically it is advertising in Bombay Times
Last year the actor Arshad Warsi was featured in the advertisements
After the actor was blacklisted, some other model was used in the ads
They are probably targetting the celebrities and rich who are featured in Bombay times who usually have very expensive cars
The insurance for these cars is high, so they can save more using Acko

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